While testing a Google-powered ad program on NNSL Media’s website last week, staff stumbled on an alarming advert disguised as a legitimate news story - one that illustrates how fake news permeates beyond political weapons and presidential buzzwords.
“Yellowknife, NWT: Recent attacks on seniors prompt police to issue public safety alert, urging, older residents to carry new safety device,” read the eye-grabbing headline.
The story - clearly crafted as a targeted ploy to scare seniors into buying a “safety device” - included a bogus retelling of a robbery attempt on a 63-year-old woman as she left “the grocery store,” in Yellowknife, saved only by the advertised device.
![](https://www.bpmcdn.com/f/files/nnsl/import/2019-06/2606fake31final.jpg)
NNSL photo.
June 25, 2019.
The ad was quickly removed from old.nnsl.com.
While the click-bait headline and fake news story may seem obvious - and even laughable - to some who are well-versed in tech trickery, less savvy seniors - whose lack of knowledge navigating the online landscape is exploited in the ad - may think otherwise.
That’s prompted Yellowknife RCMP to remind residents to remain vigilant when online.
Look for the full story in Friday's Yellowknifer.
![2606fake33](https://www.bpmcdn.com/f/files/nnsl/import/2019-06/2606fake33.jpg)