Extraordinary Yellowknife: City rolls out new tourism brand

The Northwest Territories has long been dubbed “spectacular.” Now, with the City of Yellowknife’s launch of a new tourism brand, the capitol will carry its own flashy label. The city has rolled out “Extraordinary Yellowknife” – updated branding that coincides with a new website, www.extraordinaryyk.com. The initiative was funded through the Canadian Northern Economic Development Agency, with...
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Brendan Burke
As the Yellowknifer’s crime reporter, it’s my job to keep readers up to speed on all-things “cops and courts” related. From house fires and homicides to courtroom clashes, it’s my responsibility to be there - day or night, rain or shine. When I’m not at court gathering stories, I’m in the office, making calls to lawyers, emailing RCMP and tracking down sources. After hours, I rely on the public to let me know what’s happening and where. Entering my second winter in Yellowknife since leaving my hometown of Peterborough, Ont., in October 2017, everyday on this beat continues to be challenging, rewarding and fulfilling. Got a story? Call me at (867) 766-8288 or shoot me an email at editorial@nnsl.com.