City’s new tourism branding rolls out, councillors weigh in

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When you hear the word “extraordinary,”do you think Yellowknife? If the answer is no, a new tourism branding campaign from the City of Yellowknife hopes to change your mind. “The brand is to make people think of ‘extraordinary’ when they think of Yellowknife,” city economic director Kerry Penney told Yellowknifer Wednesday. On Monday, the city...
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Brendan Burke
As the Yellowknifer’s crime reporter, it’s my job to keep readers up to speed on all-things “cops and courts” related. From house fires and homicides to courtroom clashes, it’s my responsibility to be there - day or night, rain or shine. When I’m not at court gathering stories, I’m in the office, making calls to lawyers, emailing RCMP and tracking down sources. After hours, I rely on the public to let me know what’s happening and where. Entering my second winter in Yellowknife since leaving my hometown of Peterborough, Ont., in October 2017, everyday on this beat continues to be challenging, rewarding and fulfilling. Got a story? Call me at (867) 766-8288 or shoot me an email at editorial@nnsl.com.